Create the consistent, responsive cross-channel experiences your customers crave.
Engage and retain customers on every channel from a single, powerful platform.
Your canvas for creating engaging cross-channel experiences
Simplify journey orchestration
ovequickly from ideation to execution to launch with modern no-code tools and an intuitive interface for creating, iterating, and collaborating on customer journeys.
Experiment and optimize with AI
Enhance experiences with intelligent automation that helps you test and optimize copy, creative, timing, channel mix, promotions, and more.
Execute in real time and at scale
Deliver highly-personalized customer experiences at scale based on in-the-moment customer behaviors and cross-channel interactions.
Trusted by top brands
Today’s top global brands are sending tens of billions of messages per month to over 3 billion monthly active users (MAU) with Braze.
Don't be on fewer channels than your customers.
Turn productivity into profit.
Save your teams time by eliminating complicated, siloed point solutions. Then, create conversion-driving cross-channel campaigns in a fraction of the time.
Show customers you're really listening.
Create deeper connections with customers by leveraging their real-time data, previous interactions with your brand, and preferences to make each message more personalized and relevant than the last.
Built to scale as you grow
Easily expand to new channels over time, maintain compliance, and ramp up message volumes no matter how large your audience and send counts grow.
Write some content about what they says about your store.
How American Dairy Queen Corporation Increases Revenue by 138% Within CRM
The Challenge:
Following the US launch of their new app in 2022, American Dairy Queen Corporation (ADQ) saw an opportunity to increase fan engagement in DQ® Rewards and create long-lasting fan relationships.
Subheading
Heading
How the Braze platform enhanced the campaign:
In March of 2022, ADQ launched a new app to support their loyalty program, DQ® Rewards. Through this program, ADQ utilizes a cross-channel approach to deepen fan relationships with tailored communication and experiences, ultimately driving habit-forming behavior.
In 2023, ADQ shifted its focus to acquiring new fans and driving app downloads to broaden the reach of DQ® Rewards. Within CRM, this meant finding a way to incentivize members of the legacy program, the “Blizzard Fan Club,” to convert to DQ® Rewards.
The Results:
The $.85 Blizzard Treat campaign was a huge success, generating revenue, DQ® Rewards signups, and app downloads. Overall, it delivered a 138% increase in revenue compared to average monthly CRM revenue, accounting for 20% of all CRM revenue year-to-date. ADQ also saw a 310% lift in loyalty signups compared with their average monthly CRM-attributed signups, accounting for 37% of all CRM-based signups year-to-date. Additionally, their initial email saw the highest revenue conversion rate of all emails year-to-date.
With this single campaign, ADQ achieved 90% of their app download goal for 2023.
The Strategy:
In August 2022, ADQ ran an A/B test to determine which would resonate best with their fans. They split their “Blizzard Fan Club” audience into four groups and each received a different welcome offer upon signing up for the new DQ® Rewards program.
After two weeks of testing, one offer—the $.85 Blizzard Treat—was the clear top performer, leading ADQ to use the concept for a full campaign to acquire new loyalty members via a national promotion in April 2023.
In March of 2022, ADQ launched a new app to support their loyalty program, DQ® Rewards. Through this program, ADQ utilizes a cross-channel approach to deepen fan relationships with tailored communication and experiences, ultimately driving habit-forming behavior.
In 2023, ADQ shifted its focus to acquiring new fans and driving app downloads to broaden the reach of DQ® Rewards. Within CRM, this meant finding a way to incentivize members of the legacy program, the “Blizzard Fan Club,” to convert to DQ® Rewards.
The $.85 Blizzard Treat campaign was a huge success, generating revenue, DQ® Rewards signups, and app downloads. Overall, it delivered a 138% increase in revenue compared to average monthly CRM revenue, accounting for 20% of all CRM revenue year-to-date. ADQ also saw a 310% lift in loyalty signups compared with their average monthly CRM-attributed signups, accounting for 37% of all CRM-based signups year-to-date. Additionally, their initial email saw the highest revenue conversion rate of all emails year-to-date.
With this single campaign, ADQ achieved 90% of their app download goal for 2023.
In August 2022, ADQ ran an A/B test to determine which would resonate best with their fans. They split their “Blizzard Fan Club” audience into four groups and each received a different welcome offer upon signing up for the new DQ® Rewards program.
After two weeks of testing, one offer—the $.85 Blizzard Treat—was the clear top performer, leading ADQ to use the concept for a full campaign to acquire new loyalty members via a national promotion in April 2023.
“TikupViews amplifies the value of our existing technology ecosystem and powers our award-winning campaigns. The company has become a strategic part of our marketing team, and we look forward to our continued partnership as we develop personalization at scale, strengthen our customer relationships, and drive revenue growth.”
